At this stage of strategizing, establish what your KPIs (key performance indicators) are to help you measure your results. Of course, you also need to be able to measure your progress accurately. This will help make sure that your objectives are specific, have a deadline, and are do-able. Use the SMART model to help you put together good objectives: specific, measurable, attainable, relevant, and time-bound. Write down the specific targets you want to achieve, such as: These videos would be great for your other social profiles, your email marketing campaigns, your website and landing pages, and any other platforms or channels you might be using. Video has consistently proven itself as one of the best-performing forms of content in terms of engagement, and just because you’re creating them for YouTube doesn’t mean that you can’t repurpose your videos. In other words, you’ll need a good YouTube marketing plan.Īnother big reason why YouTube is such an attractive option for marketing purposes is that it’s all about video – and video marketing is all the rage right now. So, if you want to be successful on YouTube, you need to make sure that you have the time and the resources to publish quality content on a consistent basis. According to Statista, as of July 2015, 400 hours of video are uploaded to YouTube every minute. The fact that YouTube is such a hugely popular platform also means that there is a lot of competition. This means that the platform presents a huge potential for reach for your business. YouTube’s not just the second most popular website it’s also the second most popular search engine – topped only by Google. And even though most people don’t think of YouTube primarily as a search engine, that’s exactly what most visitors do on the site. Is YouTube marketing the right solution for your business?Īs I mentioned, YouTube is one of the biggest websites around – to be more specific, it’s currently the second mos t popular website in the world.

How to optimize your videos for the YouTube search engine.

How to launch your strategy with video tips and ideas.

How to create a YouTube video marketing strategy.Whether YouTube is the right solution for your business and promotional strategy.In this guide to getting started with YouTube marketing, you’ll learn:

How do you make youtube videos smaller